RHYS COX


CREATIVE DIRECTOR / ART DIRECTOR / DESIGNER


With over 10 years of dedicated experience in the dynamic realm of fashion, I am a seasoned Art / Creative Director & Graphic Designer known for my innovative approach and unwavering passion for visual storytelling ︎

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RHYS COX

CREATIVE DIRECTOR / ART DIRECTOR / DESIGNER




With over 10 years of dedicated experience in the dynamic realm of fashion, I am a seasoned Art / Creative Director & Graphic Designer known for my innovative approach and unwavering passion for visual storytelling ︎

︎︎︎ Home
︎︎︎ Contact

A VERY PERCIVAL CHRISTMAS
2022 XMAS-PERCI



CREATIVE DIRECTION
STORYTELLING
PRODUCTION
CASTING
360 CAMPAIGN

The unique tone of voice at Percival means that we were able to have a lot of fun with our storytelling and campaigns. Christmas 2022 was a prime example of this, with a unique storyline for our short advert. I wrote and created a storyboard for the video, led production and creative, and worked with director Sam Taylor to bring it to life on shoot.

I also dipped into my network to cast localised tastemakers and creatives that would elevate the campaign and bring real relevance to something so playful.

More info here



Photography by Libby Pearce
Directed by Samuel Taylor

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© Rhys Cox