AW23: CAUTIONARY TALES
2023 CT-PERCI
CREATIVE DIRECTION
PRODUCTION
STORYBOARD
DESIGN
CASTING
360 CAMPAIGN
PRODUCTION
STORYBOARD
DESIGN
CASTING
360 CAMPAIGN
There was no better way to usher in AW23 than with a sinister fairytale. We wanted to do something special to celebrate the arrival of Cautionary Tales, and so we rounded up some of our pals to record one of our favourites, Little Red Riding Hood.
The video stars: Tom Davis, Phil Wang, Dane Baptiste, Ed Knight, Henry Rowley, Grace Campbell, Lloyd Griffith, and What Willy Cooks.
For the lookbook I wanted to nod towards the theme but have the shoots unrelated to keep things fresh and be all about the clothing, so I purchased hundreds of old fairytale novels.
More info here
The video stars: Tom Davis, Phil Wang, Dane Baptiste, Ed Knight, Henry Rowley, Grace Campbell, Lloyd Griffith, and What Willy Cooks.
For the lookbook I wanted to nod towards the theme but have the shoots unrelated to keep things fresh and be all about the clothing, so I purchased hundreds of old fairytale novels.
More info here
Photography by Libby Pearce
Videography by Samuel Taylor