RHYS COX


CREATIVE DIRECTOR / ART DIRECTOR / DESIGNER



With over 10 years of dedicated experience in the dynamic realm of fashion, I am a seasoned Art / Creative Director & Graphic Designer known for my innovative approach and unwavering passion for visual storytelling ︎

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︎︎︎ Contact
RHYS COX

CREATIVE DIRECTOR / ART DIRECTOR / DESIGNER





With over 10 years of dedicated experience in the dynamic realm of fashion, I am a seasoned Art / Creative Director & Graphic Designer known for my innovative approach and unwavering passion for visual storytelling ︎

︎︎︎ Home
︎︎︎ Contact


AUXILIARY
2023 AUX-PERCI



CREATIVE DIRECTION
ART DIRECTION
PRODUCTION
DESIGN
CASTING
360 CAMPAIGN

Auxiliary is the new everyday collection for the everyman. Heavyweight jersey and technical outerwear to take you through Monday to Sunday with ease.

Launching the collection to a new audience I wanted to keep the imagery utilitarian to reflect the everyday nature of the garments, including the ecom.

I worked with director Tom Clover and Brother production to get the films over the line, extremely happy with both, props to them for bringing it to life.









Photography by Libby Pearce
Directed by Tom Clover
© Rhys Cox