SS23 BLUE WILLOW CLUB
2023 BLUE-PERCI
CREATIVE DIRECTION
PRODUCTION
DESIGN
360 CAMPAIGN
PRODUCTION
DESIGN
360 CAMPAIGN
SS23, also known as “Blue Willow Club” is a collection inspired by the chinoiserie art style. A lot of the garments are reminscent of the 70s era, so I leaned on that when it came to creative and the fictitious Blue Willow Club was born.
Outside of the talent-heavy campaign video, featuring original music by the band Rayowa, the studio lookbook also aligns with the overarching theme through use of props and styling.
The lockup and graphics were also created to match the campaign.
More info here
Outside of the talent-heavy campaign video, featuring original music by the band Rayowa, the studio lookbook also aligns with the overarching theme through use of props and styling.
The lockup and graphics were also created to match the campaign.
More info here
Photography by Libby Pearce
Directed by Samuel Taylor