CHAMPION & PERCIVAL “SOHO SCOUTS”
2023 CHAMP-PERCI
CREATIVE DIRECTION
PRODUCTION
STORYBOARD
STYLING
DESIGN
360 CAMPAIGN
PRODUCTION
STORYBOARD
STYLING
DESIGN
360 CAMPAIGN
Percival has a long history of collaborations with sportswear giants Champion, but this one was special and utilised sewn patches with a geographical theme of Soho, London.
The ethos of the collaboration is taking the very best reverse weave product from Champion, and making it better through a Percival lens.
So we did just that with the tagline “The Best, But Better”, and our use of real sporting talent paired with Percival comedic values.
More info here
The ethos of the collaboration is taking the very best reverse weave product from Champion, and making it better through a Percival lens.
So we did just that with the tagline “The Best, But Better”, and our use of real sporting talent paired with Percival comedic values.
More info here
Photography by Libby Pearce
Directed by Samuel Taylor