FUNDAMENTALS
2022 GH-SS22
CREATIVE DIRECTION
PRODUCTION
CASTING
STYLING
PRODUCTION
CASTING
STYLING
‘Fundamentals’ is a dual gender seasonal styling piece with a focus on robust utilitarian garments that are made to last. I styled the shoot focusing on key utiility pieces every wardrobe should have, with a focus on slow fashion and impeccable quality. I wanted it to be tonal, simple and elevated.
Photography by Helen Kirkbright