GH X DR. MARTENS
2022 GH-DM
CREATIVE DIRECTION
PRODUCTION
CASTING
STYLING
PRODUCTION
CASTING
STYLING
Celebrating subculture, independent spirit and considered design, Goodhood joined forces with the staple British footwear brand Dr. Martens for a curated, graphic screen-printed re-up on the classic 101 boot. This shoot is all about the styling with the black and white aesthetics mirroring that of the shoe itself. The pile of clothes covering the model represents the “don’t try” tagline of the campaign.
Photography by Helen Kirkbright