GH X LF MARKEY
2021 GH-LF
CREATIVE DIRECTION
PRODUCTION
CASTING
PRODUCTION
CASTING
LF Markey & Goodhood have a special relationship and collaborate on a collection yearly. The 2021 collab includes clothing embellished with a hand drawn polkadot design. I reflected this design in studio by documenting Viv paint the backdrop, filling it more and more as the shoot progresses, installing a narrative as well as fun into the campaign.
Photography by Helen Kirkbright