RHYS COX


CREATIVE DIRECTOR / ART DIRECTOR / DESIGNER


With over 10 years of dedicated experience in the dynamic realm of fashion, I am a seasoned Art / Creative Director & Graphic Designer known for my innovative approach and unwavering passion for visual storytelling ︎

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RHYS COX

CREATIVE DIRECTOR / ART DIRECTOR / DESIGNER




With over 10 years of dedicated experience in the dynamic realm of fashion, I am a seasoned Art / Creative Director & Graphic Designer known for my innovative approach and unwavering passion for visual storytelling ︎

︎︎︎ Home
︎︎︎ Contact

NEW BALANCE 990V3 10TH ANNIVERSARY
2022 GH-NB




CREATIVE DIRECTION
PRODUCTION
CASTING
STYLING
One of New Balance’s most iconic silhouettes, the 990V3 turned 10 in 2022. The trainer is famed for it’s utility, this campaign reflects that key feature through styling and visuals. Each different look reflecting a different vibe but all-in-all staying within those utilitarian boundaries.

View the feature here







Photography by Helen Kirkbright

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© Rhys Cox