RHYS COX


CREATIVE DIRECTOR / ART DIRECTOR / DESIGNER


With over 10 years of dedicated experience in the dynamic realm of fashion, I am a seasoned Art / Creative Director & Graphic Designer known for my innovative approach and unwavering passion for visual storytelling ︎

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RHYS COX

CREATIVE DIRECTOR / ART DIRECTOR / DESIGNER




With over 10 years of dedicated experience in the dynamic realm of fashion, I am a seasoned Art / Creative Director & Graphic Designer known for my innovative approach and unwavering passion for visual storytelling ︎

︎︎︎ Home
︎︎︎ Contact

NEW BALANCE UTILITY
2022 GH-NB



CREATIVE DIRECTION
PRODUCTION
CASTING
STYLING
COPYWRITING

Goodhood is one of New Balance’s key UK partners and to support the release of their newest 2002 collection, they enlisted our help. With a limited time and budget, I crafted the shoot from concept to creation - working with our in-house photography team and directing the shoot on the ground, utilising light as a key feature. I also styled the shoot which was key as the concept was built around the utilitarian nature of the shoe, enforced by the copywriting which I undertook. 

View the feature here



Photography by Meara Kallista Morse

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© Rhys Cox