ONE SUIT, SUITS ALL
2023 SUIT-PERCI
CREATIVE DIRECTION
PRODUCTION
STORYBOARD
DESIGN
CASTING
360 CAMPAIGN
PRODUCTION
STORYBOARD
DESIGN
CASTING
360 CAMPAIGN
When I was tasked with creating a campaign for Percival’s brand new linen suit, I didn’t quite realise what it would become. I wanted to show versatility at the forefront, but with an educational tone showing the customer how to wear this suit in their everyday lives. I wanted there to be three different “guys” for each colourway, all unique, all dressed to the nines.
The campaign was a successs, with the green linen suit becoming a meme due to the fact every wedding in the UK had one (or two) in attendance.
The campaign was a successs, with the green linen suit becoming a meme due to the fact every wedding in the UK had one (or two) in attendance.
Photography by Libby Pearce