RHYS COX


CREATIVE DIRECTOR / ART DIRECTOR / DESIGNER


With over 10 years of dedicated experience in the dynamic realm of fashion, I am a seasoned Art / Creative Director & Graphic Designer known for my innovative approach and unwavering passion for visual storytelling ︎

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RHYS COX

CREATIVE DIRECTOR / ART DIRECTOR / DESIGNER




With over 10 years of dedicated experience in the dynamic realm of fashion, I am a seasoned Art / Creative Director & Graphic Designer known for my innovative approach and unwavering passion for visual storytelling ︎

︎︎︎ Home
︎︎︎ Contact

PERCI LAB
2023 PERCI-LAB



CREATIVE DIRECTION
PRODUCTION
360 CAMPAIGN
DESIGN

An upscaling project working with Mike & Rob at Key Connections, we utilised discarded Wrangler and Levi’s jackets. Perci Lab was the first in a line of Percival 1 of 1s.

I wanted to reflect the bespoke, small-scale manufacturing process in the campaign by shooting on location around the machinery.

More info here




Photography by Libby Pearce

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© Rhys Cox