PERCIVAL ARMS NYC
2023 NYC-PERCI
CREATIVE DIRECTION
PRODUCTION
STORYBOARD
DESIGN
360 CAMPAIGN
PRODUCTION
STORYBOARD
DESIGN
360 CAMPAIGN
The Percival Arms was the name of our pop-up store, in Nolita, New York. The idea was to give our US audience a real life taste of the Percival DNA, so we created a pub atmosphere as well as a clothing store.
To tee up the two week long event, I created several fake out of home advertising campaigns which gained a lot of traction on social media. I also flew out prior to the event with our photographer to create some vignettes around NY, and get the images for the OOH campaign, before working there for the next few weeks creating content each day.
We worked with Chris Black and held several events and utilised local talent to announce and host the pop up itself, gaining genuine cultural relevance in the area.
We also hosted at football tournament with local businesses.
More info here
To tee up the two week long event, I created several fake out of home advertising campaigns which gained a lot of traction on social media. I also flew out prior to the event with our photographer to create some vignettes around NY, and get the images for the OOH campaign, before working there for the next few weeks creating content each day.
We worked with Chris Black and held several events and utilised local talent to announce and host the pop up itself, gaining genuine cultural relevance in the area.
We also hosted at football tournament with local businesses.
More info here
Photography by Libby Pearce
Directed by Kevin Lombardo