SEINFELD X PERCIVAL
2023 SEIN-PERCI
CREATIVE DIRECTION
PRODUCTION
CASTING
360 CAMPAIGN
PRODUCTION
CASTING
360 CAMPAIGN
Seinfeld x Percival, one of the most exciting collaborations I have worked on. It’s often difficult working with a licensor, but we managed to ensure our campaign imagery was fun, playful, and reflective of the show itself.
I wanted a group of models to reflect the cast, and the images themselves were inspired by the original press shots for the show.
The models cast I had worked with before and knew the energy would fit the shoot perfectly.
This was rolled out across all channels and gained a lot of press, with Jerry Seinfeld himself having positive notes on it all.
More info here
I wanted a group of models to reflect the cast, and the images themselves were inspired by the original press shots for the show.
The models cast I had worked with before and knew the energy would fit the shoot perfectly.
This was rolled out across all channels and gained a lot of press, with Jerry Seinfeld himself having positive notes on it all.
More info here
Photography by Libby Pearce