SLAZENGER X PERCIVAL
2023 SLAZ-PERCI
CREATIVE DIRECTION
PRODUCTION
STORYBOARD
CASTING
360 CAMPAIGN
PRODUCTION
STORYBOARD
CASTING
360 CAMPAIGN
Welcome to The Racquet Country Club, the home of tennis, presented by Slazenger and Percival. We celebrated the capsule collection by hosting an event at a country club, with industry talent attending. On the day we created our content which included a teaser video, lookbook, and talent poraits.
The collection is very French Riviera mixed with traditional British tennis classics so the upmarket location paired with the green court blended perfectly.
Alongside the main content we hit up Sam Macon in LA to take photos out there as we had a growing US audience we wanted to market to directly.
More info here
The collection is very French Riviera mixed with traditional British tennis classics so the upmarket location paired with the green court blended perfectly.
Alongside the main content we hit up Sam Macon in LA to take photos out there as we had a growing US audience we wanted to market to directly.
More info here
Photography by Libby Pearce
LA Photography by Sam Macon
Directed by Samuel Taylor