THE GREAT FROG X PERCIVAL
2022 TGF-PERCI
CREATIVE DIRECTION
PHOTOGRAPHY
PRODUCTION
STORYBOARD
CASTING
DESIGN
360 CAMPAIGN
PHOTOGRAPHY
PRODUCTION
STORYBOARD
CASTING
DESIGN
360 CAMPAIGN
The collaboration between The Great Frog and Percival is a unique one. Percival’s love of football meets TGF’s rebel spirit and attitude. I wanted the campaign video to have a fun tone of voice but stay true to both brands, and was inspired by that juxtaposition when writing it.
With the casting, I wanted it to feel authentic so outside of a mix of Percival and TGF employees, I grabbed a few of my tattoo artist friends and leveraged their followings to increase the reach of the campaign.
The event itself was in Blondies in Clapton which was the perfect venue to celebrate the collaboration. I used my point and shoot to take images at the event, as the grungier film vibes again fit the aesthetic of the campaign as a whole.
More info here
With the casting, I wanted it to feel authentic so outside of a mix of Percival and TGF employees, I grabbed a few of my tattoo artist friends and leveraged their followings to increase the reach of the campaign.
The event itself was in Blondies in Clapton which was the perfect venue to celebrate the collaboration. I used my point and shoot to take images at the event, as the grungier film vibes again fit the aesthetic of the campaign as a whole.
More info here
Photography by Libby Pearce
Directed by Samuel Taylor