UMBRO X PERCIVAL
2023 UMBRO-PERCI
CREATIVE DIRECTION
PRODUCTION
STORYBOARD
CASTING
360 CAMPAIGN
PRODUCTION
STORYBOARD
CASTING
360 CAMPAIGN
Umbro are one of the worlds most iconic football brands and I relished the chance at creating a campaign that reflected both football heritage and Percival comedy.
The campaign was shot over Hackney Marshes, an iconic location for London football and utilised footballing industry talent and actor Alan Mustafa (Seapa).
The lookbook, teaser & campaign videos, event, and talent portraits all gelled into one coheisive 360 campaign and were shared across socials by all involved.
More info here
The campaign was shot over Hackney Marshes, an iconic location for London football and utilised footballing industry talent and actor Alan Mustafa (Seapa).
The lookbook, teaser & campaign videos, event, and talent portraits all gelled into one coheisive 360 campaign and were shared across socials by all involved.
More info here
Photography by Libby Pearce
Directed by Samuel Taylor