WAFFLE PACK
2023 WAFF-PERCI
CREATIVE DIRECTION
PRODUCTION
CASTING
PRODUCTION
CASTING
With a super pretty much no budget and extremely limited time, I was tasked with creating a mini-campaign for a capsule waffle collection. I cast my friend Sam, who is a transgender activist, for this shoot to increase reach and cultural relevance.
Alongside the photoshoot I wanted to showcase the new fabric in a clear and elevated way, so went for more utilitarian product focused still life.
I also wanted to lean on the Percival humour and made a 0 budget video using iphone for socials only as a teaser for the collection.
More info here
Alongside the photoshoot I wanted to showcase the new fabric in a clear and elevated way, so went for more utilitarian product focused still life.
I also wanted to lean on the Percival humour and made a 0 budget video using iphone for socials only as a teaser for the collection.
More info here
Photography by Libby Pearce