WHATWILLYCOOK X PERCIVAL
2023 WWC-PERCI
CREATIVE DIRECTION
PRODUCTION
STORYBOARD
CASTING
360 CAMPAIGN
PRODUCTION
STORYBOARD
CASTING
360 CAMPAIGN
Whatwillycook took the internet by storm with his comedic cooking videos and unique vocabulary. Him and Percival working on a collection is a match made in heaven. Whilst working directly with Will, I ensured the creative worked for both parties, utilising a shared tone of voice.
Writing, directing, and starring in the teaser video, it allowed us to have fun with the project and I could test my acting skills.
The shoot itself was in a sandwich shop that has significance to Will, which allowed us to utilise extra reach, as well as the casting being his friends to make it all more natural and fun.
More info here
Writing, directing, and starring in the teaser video, it allowed us to have fun with the project and I could test my acting skills.
The shoot itself was in a sandwich shop that has significance to Will, which allowed us to utilise extra reach, as well as the casting being his friends to make it all more natural and fun.
More info here
Photography by Libby Pearce
Videography by Mike Palmer