https://rhyscox.com rhyscox Wed, 07 Feb 2024 12:33:53 +0000 https://rhyscox.com en https://rhyscox.com/Auxiliary Wed, 07 Feb 2024 12:33:53 +0000 rhyscox https://rhyscox.com/Auxiliary AUXILIARY 2023 AUX-PERCI <img width="1920" height="1340" width_o="1920" height_o="1340" data-src="https://freight.cargo.site/t/original/i/744ee50d9516d5aea97e3f92526491eddd4435eb94bf3bded7dc496f77a8ab44/Artboard--1.jpg" data-mid="204083648" border="0" src="https://freight.cargo.site/w/1000/i/744ee50d9516d5aea97e3f92526491eddd4435eb94bf3bded7dc496f77a8ab44/Artboard--1.jpg" /> CREATIVE DIRECTION ART DIRECTION PRODUCTION DESIGN CASTING360 CAMPAIGN Auxiliary is the new everyday collection for the everyman. Heavyweight jersey and technical outerwear to take you through Monday to Sunday with ease. Launching the collection to a new audience I wanted to keep the imagery utilitarian to reflect the everyday nature of the garments, including the ecom. I worked with director Tom Clover and Brother production to get the films over the line, extremely happy with both, props to them for bringing it to life. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2fd6480052887b29d43d7be4aafd257a8dadc25708ecdbae881dd095bca0e9d6/Web-1920--1.jpg" data-mid="204083691" border="0" src="https://freight.cargo.site/w/1000/i/2fd6480052887b29d43d7be4aafd257a8dadc25708ecdbae881dd095bca0e9d6/Web-1920--1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fd9ae4e25da34e9ebd2bb49deee134b053c16bdd5ac438c7cf94af4bf1bf4829/Web-1920--2.jpg" data-mid="204083692" border="0" src="https://freight.cargo.site/w/1000/i/fd9ae4e25da34e9ebd2bb49deee134b053c16bdd5ac438c7cf94af4bf1bf4829/Web-1920--2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4d190af697132cdf2fa319428841dd9c1cb6b6cb0c326b4dd73ac69a4c118c60/Web-1920--3.jpg" data-mid="204083693" border="0" src="https://freight.cargo.site/w/1000/i/4d190af697132cdf2fa319428841dd9c1cb6b6cb0c326b4dd73ac69a4c118c60/Web-1920--3.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dba40aeaa12a11f3cd5d3794a64e1cacdbe81b7b52c4abdb8e39c4c4dafb3433/Web-1920--8.jpg" data-mid="204083698" border="0" src="https://freight.cargo.site/w/1000/i/dba40aeaa12a11f3cd5d3794a64e1cacdbe81b7b52c4abdb8e39c4c4dafb3433/Web-1920--8.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/79602f204b61f87d8b07d917fff22e5442bcca5e72b6935ed041a21e3b85d69d/Web-1920--6.jpg" data-mid="204083696" border="0" src="https://freight.cargo.site/w/1000/i/79602f204b61f87d8b07d917fff22e5442bcca5e72b6935ed041a21e3b85d69d/Web-1920--6.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/92ee54ce645dd86792bdccf513b3b8713a1f70cb0ebe049dac3872f783a42d8e/Web-1920--7.jpg" data-mid="204083697" border="0" src="https://freight.cargo.site/w/1000/i/92ee54ce645dd86792bdccf513b3b8713a1f70cb0ebe049dac3872f783a42d8e/Web-1920--7.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e6893ed22edae46c9500cfad88f3364f7488d10b6eedf08247dcbd73ecf196a6/Web-1920--4.jpg" data-mid="204083694" border="0" src="https://freight.cargo.site/w/1000/i/e6893ed22edae46c9500cfad88f3364f7488d10b6eedf08247dcbd73ecf196a6/Web-1920--4.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1251f1c7884b88292d0b365cbd9ef79179b0918d36d117a2e68e5c74a8771163/Web-1920--5.jpg" data-mid="204083695" border="0" src="https://freight.cargo.site/w/1000/i/1251f1c7884b88292d0b365cbd9ef79179b0918d36d117a2e68e5c74a8771163/Web-1920--5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7fa2a6ce0a49ecf84fac0bab66fee091ce700f3ff932a3021e50fef6db9b6233/Web-1920--11.jpg" data-mid="204083701" border="0" src="https://freight.cargo.site/w/1000/i/7fa2a6ce0a49ecf84fac0bab66fee091ce700f3ff932a3021e50fef6db9b6233/Web-1920--11.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/17f09caf5f81e2833a097cfb9d0092ae1a0599e93df1d01b01d49b397cc4c1ed/Web-1920--10.jpg" data-mid="204083700" border="0" src="https://freight.cargo.site/w/1000/i/17f09caf5f81e2833a097cfb9d0092ae1a0599e93df1d01b01d49b397cc4c1ed/Web-1920--10.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9e14e7c689ab99724d5eb6860d3a45e2bce8f084ac4de794b9c7d60aeca00580/Web-1920--13.jpg" data-mid="204083703" border="0" src="https://freight.cargo.site/w/1000/i/9e14e7c689ab99724d5eb6860d3a45e2bce8f084ac4de794b9c7d60aeca00580/Web-1920--13.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d77e91d01b08add813565415b22f7e6c6eefa190f2807b682a5036a20d7b28e4/Web-1920--16.jpg" data-mid="204083707" border="0" src="https://freight.cargo.site/w/1000/i/d77e91d01b08add813565415b22f7e6c6eefa190f2807b682a5036a20d7b28e4/Web-1920--16.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ffd0a2d2c2615738dd609454efb9691f47dbbf0d3120a8c17ddc854acb790d71/Web-1920--9.jpg" data-mid="204083699" border="0" src="https://freight.cargo.site/w/1000/i/ffd0a2d2c2615738dd609454efb9691f47dbbf0d3120a8c17ddc854acb790d71/Web-1920--9.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c409519a9bc3bcb0d9b7da5f9080ea59541278b5d51c92d9b4735fa96f528e4f/Web-1920--15.jpg" data-mid="204083705" border="0" src="https://freight.cargo.site/w/1000/i/c409519a9bc3bcb0d9b7da5f9080ea59541278b5d51c92d9b4735fa96f528e4f/Web-1920--15.jpg" /> Photography by Libby Pearce Directed by Tom Clover https://rhyscox.com/One-Suit-Suits-All Tue, 30 Jan 2024 15:53:15 +0000 rhyscox https://rhyscox.com/One-Suit-Suits-All ONE SUIT, SUITS ALL 2023 SUIT-PERCI <img width="1080" height="753" width_o="1080" height_o="753" data-src="https://freight.cargo.site/t/original/i/089b756a817f82f4e84bc2137f8df0cf06138562309a695d06207ee471b32669/Web-1920--11.jpg" data-mid="203184111" border="0" src="https://freight.cargo.site/w/1000/i/089b756a817f82f4e84bc2137f8df0cf06138562309a695d06207ee471b32669/Web-1920--11.jpg" /> CREATIVE DIRECTION PRODUCTION STORYBOARD DESIGN CASTING360 CAMPAIGN When I was tasked with creating a campaign for Percival’s brand new linen suit, I didn’t quite realise what it would become. I wanted to show versatility at the forefront, but with an educational tone showing the customer how to wear this suit in their everyday lives. I wanted there to be three different “guys” for each colourway, all unique, all dressed to the nines.&nbsp; The campaign was a successs, with the green linen suit becoming a meme due to the fact every wedding in the UK had one (or two) in attendance. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f40d40b0b4e31102682d6731cf279289c5a0c26b671623f72fcc4a53f9541bd2/Web-1920--1.jpg" data-mid="203184106" border="0" src="https://freight.cargo.site/w/1000/i/f40d40b0b4e31102682d6731cf279289c5a0c26b671623f72fcc4a53f9541bd2/Web-1920--1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/55574913f616412a1024a1a86d19cebacc58041e3419e4530beccb64390fc18f/Web-1920--2.jpg" data-mid="203184107" border="0" src="https://freight.cargo.site/w/1000/i/55574913f616412a1024a1a86d19cebacc58041e3419e4530beccb64390fc18f/Web-1920--2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5d903b830080f452a1d7e523da2f264cba03096f839629d103ecf7751141d22f/Web-1920--3.jpg" data-mid="203184108" border="0" src="https://freight.cargo.site/w/1000/i/5d903b830080f452a1d7e523da2f264cba03096f839629d103ecf7751141d22f/Web-1920--3.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/52737640d31a34f9a0b71f3507d27e0d6d573779f9eb3b0e7b486a6d56f03040/Web-1920--4.jpg" data-mid="203184109" border="0" src="https://freight.cargo.site/w/1000/i/52737640d31a34f9a0b71f3507d27e0d6d573779f9eb3b0e7b486a6d56f03040/Web-1920--4.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3ae548ef145d1e1c426c02c482172077854f1df7c8f063dbfffa95ea95b9db3b/Web-1920--5.jpg" data-mid="203184110" border="0" src="https://freight.cargo.site/w/1000/i/3ae548ef145d1e1c426c02c482172077854f1df7c8f063dbfffa95ea95b9db3b/Web-1920--5.jpg" /> <img width="1080" height="1450" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://freight.cargo.site/t/original/i/66f77022045161826cd7acbaf13668ec842843a8c7ebf7746ea73d554fce8e2e/Web-1920--18.jpg"> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/9cc4a84f97164374ebdca2a701399182d36af532c5c9acb0f4c1802ab30baece/Web-1920--13.jpg" data-mid="203184112" border="0" src="https://freight.cargo.site/w/1000/i/9cc4a84f97164374ebdca2a701399182d36af532c5c9acb0f4c1802ab30baece/Web-1920--13.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/1eceb9786d860aa096e045f059d6b56d405a0422a2ab4347fc9429a1f5a0dc78/Web-1920--14.jpg" data-mid="203184113" border="0" 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data-src="https://freight.cargo.site/t/original/i/0c35d60d839fbfa7471ffd90a4060a06e6a8f6288a320777b2624bd20b8d824e/Web-1920--17.jpg" data-mid="203184116" border="0" src="https://freight.cargo.site/w/1000/i/0c35d60d839fbfa7471ffd90a4060a06e6a8f6288a320777b2624bd20b8d824e/Web-1920--17.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/fd64eb2d0a13dd6b400f1c568cbc041b07381dce0a3afa8e332de7d58f113b3f/Web-1920--18.jpg" data-mid="203184117" border="0" src="https://freight.cargo.site/w/1000/i/fd64eb2d0a13dd6b400f1c568cbc041b07381dce0a3afa8e332de7d58f113b3f/Web-1920--18.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/79c6f42994dfa0016d4c7b4378d8d5dd2db1578f6999b965dca35eb41593db80/Web-1920--28.jpg" data-mid="203184118" border="0" src="https://freight.cargo.site/w/1000/i/79c6f42994dfa0016d4c7b4378d8d5dd2db1578f6999b965dca35eb41593db80/Web-1920--28.jpg" /> Photography by Libby Pearce https://rhyscox.com/AW23-Cautionary-Tales Tue, 30 Jan 2024 15:14:33 +0000 rhyscox https://rhyscox.com/AW23-Cautionary-Tales AW23: CAUTIONARY TALES 2023 CT-PERCI <img width="1080" height="753" width_o="1080" height_o="753" data-src="https://freight.cargo.site/t/original/i/4ad2548770e762132e9a87712332c8218e30424b092c5d7824dd179567ddb5ff/Web-1920--11.jpg" data-mid="203182567" border="0" src="https://freight.cargo.site/w/1000/i/4ad2548770e762132e9a87712332c8218e30424b092c5d7824dd179567ddb5ff/Web-1920--11.jpg" /> CREATIVE DIRECTION PRODUCTION STORYBOARD DESIGN CASTING360 CAMPAIGN There was no better way to usher in AW23 than with a sinister fairytale. We wanted to do something special to celebrate the arrival of&nbsp;Cautionary Tales, and so we rounded up some of our pals to record one of our favourites, Little Red Riding Hood. The video stars: Tom Davis, Phil Wang, Dane Baptiste, Ed Knight, Henry Rowley, Grace Campbell, Lloyd Griffith, and What Willy Cooks. For the lookbook I wanted to nod towards the theme but have the shoots unrelated to keep things fresh and be all about the clothing, so I purchased hundreds of old&nbsp; fairytale novels. More info here <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/b9047587ba92bb9ec6b08b18993efcf3e9c3c4d4ebfcedc159d19a7f6918d6b4/Web-1920--13.jpg" data-mid="203182568" border="0" src="https://freight.cargo.site/w/1000/i/b9047587ba92bb9ec6b08b18993efcf3e9c3c4d4ebfcedc159d19a7f6918d6b4/Web-1920--13.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/174455ac6258f6a9108cabcac5b2b1123129b382225cca2f6bca94d2b93f7ed3/Web-1920--29.jpg" data-mid="203182585" border="0" src="https://freight.cargo.site/w/1000/i/174455ac6258f6a9108cabcac5b2b1123129b382225cca2f6bca94d2b93f7ed3/Web-1920--29.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/0dbf950d5220236688b503e45080bf62f766aac199ed4ee0ec3f8f49cfa39091/Web-1920--16.jpg" data-mid="203182571" border="0" src="https://freight.cargo.site/w/1000/i/0dbf950d5220236688b503e45080bf62f766aac199ed4ee0ec3f8f49cfa39091/Web-1920--16.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/49d870b1741c647c42cd4f5009e1683d752cd6a4861752e7223bda92e7ef7b3e/Web-1920--31.jpg" data-mid="203182589" border="0" src="https://freight.cargo.site/w/1000/i/49d870b1741c647c42cd4f5009e1683d752cd6a4861752e7223bda92e7ef7b3e/Web-1920--31.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/17d28cc69e27e7ceeec1131e0117a716e37f0749a2a06b207fdea893be04f0b4/Web-1920--15.jpg" data-mid="203182570" border="0" src="https://freight.cargo.site/w/1000/i/17d28cc69e27e7ceeec1131e0117a716e37f0749a2a06b207fdea893be04f0b4/Web-1920--15.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/8d5d6ed67ebedf9faa0e288ee4e2f12619c580d650baa125a7e3ffd857ec47f4/Web-1920--28.jpg" data-mid="203182583" border="0" src="https://freight.cargo.site/w/1000/i/8d5d6ed67ebedf9faa0e288ee4e2f12619c580d650baa125a7e3ffd857ec47f4/Web-1920--28.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/5df2b36ae21680b87e65007f1345ebf69ef5139758747fa4abc32433e56b1cc0/Web-1920--32.jpg" data-mid="203182591" border="0" src="https://freight.cargo.site/w/1000/i/5df2b36ae21680b87e65007f1345ebf69ef5139758747fa4abc32433e56b1cc0/Web-1920--32.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/a8b74de25a0dd3f9f6436ba0d7347ada9cd674d6caccf1dc464227a0864d2b03/Web-1920--17.jpg" data-mid="203182572" border="0" src="https://freight.cargo.site/w/1000/i/a8b74de25a0dd3f9f6436ba0d7347ada9cd674d6caccf1dc464227a0864d2b03/Web-1920--17.jpg" 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data-src="https://freight.cargo.site/t/original/i/f68f98751a355ceff9212dac31d2b52dc917dcaf00223eff0269edfaa576d85f/Web-1920--41.jpg" data-mid="203182605" border="0" src="https://freight.cargo.site/w/1000/i/f68f98751a355ceff9212dac31d2b52dc917dcaf00223eff0269edfaa576d85f/Web-1920--41.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/68f59f1bab48daefe16efb6ac3f15556587dd852e2da89402cf7ac8a474a9e68/Web-1920--30.jpg" data-mid="203182586" border="0" src="https://freight.cargo.site/w/1000/i/68f59f1bab48daefe16efb6ac3f15556587dd852e2da89402cf7ac8a474a9e68/Web-1920--30.jpg" /> Photography by Libby Pearce Videography by Samuel Taylor https://rhyscox.com/Whatwillycook-x-Percival Tue, 30 Jan 2024 14:42:20 +0000 rhyscox https://rhyscox.com/Whatwillycook-x-Percival WHATWILLYCOOK X PERCIVAL 2023 WWC-PERCI <img width="1080" height="753" width_o="1080" height_o="753" data-src="https://freight.cargo.site/t/original/i/2eb3627561899c5cab64a0ab9d5caa65983fcbbab33b3d18218487a9d5f5d369/Web-1920--11.jpg" data-mid="203180708" border="0" src="https://freight.cargo.site/w/1000/i/2eb3627561899c5cab64a0ab9d5caa65983fcbbab33b3d18218487a9d5f5d369/Web-1920--11.jpg" /> CREATIVE DIRECTION PRODUCTION STORYBOARD CASTING360 CAMPAIGN Whatwillycook took the internet by storm with his comedic cooking videos and unique vocabulary. Him and Percival working on a collection is a match made in heaven. Whilst working directly with Will, I ensured the creative worked for both parties, utilising a shared tone of voice. Writing, directing, and starring in the teaser video, it allowed us to have fun with the project and I could test my acting skills. The shoot itself was in a sandwich shop that has significance to Will, which allowed us to utilise extra reach, as well as the casting being his friends to make it all more natural and fun. More info here <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/f3e37ef6c63d30949c185c0ca6b142289d8a95d32e32031723b2e3a417367421/Web-1920--2.jpg" data-mid="203180698" border="0" src="https://freight.cargo.site/w/1000/i/f3e37ef6c63d30949c185c0ca6b142289d8a95d32e32031723b2e3a417367421/Web-1920--2.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/cebbe7292c4092833903cc0899bc73440be1eaf2ef91cb8daf47a0860bc2ce80/Web-1920--1.jpg" data-mid="203180697" border="0" src="https://freight.cargo.site/w/1000/i/cebbe7292c4092833903cc0899bc73440be1eaf2ef91cb8daf47a0860bc2ce80/Web-1920--1.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/fefcd1f79ab984d7312a0569918bd192ee4f16bbcf8651ce31dcf39558a32f03/Web-1920--3.jpg" data-mid="203180699" border="0" 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data-src="https://freight.cargo.site/t/original/i/bcd5cdec47c44bd1a5f828e9d44ac0b53cde1fb736423f3739e8778f56b9d8bb/Artboard-5.jpg" data-mid="203181184" border="0" src="https://freight.cargo.site/w/1000/i/bcd5cdec47c44bd1a5f828e9d44ac0b53cde1fb736423f3739e8778f56b9d8bb/Artboard-5.jpg" /> Photography by Libby Pearce Videography by Mike Palmer https://rhyscox.com/Percival-Arms-NYC Sat, 27 Jan 2024 13:02:22 +0000 rhyscox https://rhyscox.com/Percival-Arms-NYC PERCIVAL ARMS NYC 2023 NYC-PERCI <img width="1080" height="753" width_o="1080" height_o="753" data-src="https://freight.cargo.site/t/original/i/a77c5b7596592fa261890cfd69d1d6e9b64844aabc69e06e21393bf7b9679a4c/Web-1920--11.jpg" data-mid="202942512" border="0" src="https://freight.cargo.site/w/1000/i/a77c5b7596592fa261890cfd69d1d6e9b64844aabc69e06e21393bf7b9679a4c/Web-1920--11.jpg" /> CREATIVE DIRECTION PRODUCTION STORYBOARD DESIGN360 CAMPAIGN The Percival Arms was the name of our pop-up store, in Nolita, New York. The idea was to give our US audience a real life taste of the Percival DNA, so we created a pub atmosphere as well as a clothing store. To tee up the two week long event, I created several fake out of home advertising campaigns which gained a lot of traction on social media. I also flew out prior to the event with our photographer to create some vignettes around NY, and get the images for the OOH campaign, before working there for the next few weeks creating content each day.&nbsp; We worked with Chris Black and held several events and utilised local talent to announce and host the pop up itself, gaining genuine cultural relevance in the area. We also hosted at football tournament with local businesses. 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src="https://freight.cargo.site/w/1000/i/d16d9b943fa9c4f46fda2e7ee8cface1f344df62a5787ca4306694c9ebc99f18/Web-1920--16.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/6af5f3c9ec22abc78c9e74ca89f41af09a2a25e24ba6e94a9698cd0a21a718a5/Web-1920--17.jpg" data-mid="202942517" border="0" src="https://freight.cargo.site/w/1000/i/6af5f3c9ec22abc78c9e74ca89f41af09a2a25e24ba6e94a9698cd0a21a718a5/Web-1920--17.jpg" /> Photography by Libby Pearce Directed by Kevin Lombardo https://rhyscox.com/SS23-Foragers-Collection Sat, 27 Jan 2024 11:27:39 +0000 rhyscox https://rhyscox.com/SS23-Foragers-Collection SS23 FORAGERS COLLECTION 2023 SLAZ-PERCI <img width="1080" height="753" width_o="1080" height_o="753" data-src="https://freight.cargo.site/t/original/i/4b96e542cc3bdf375a4c76729613167cfc1ec5ef05733c20fcfc8ca05fb0ee22/Web-1920--11.jpg" data-mid="202939139" border="0" 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I wanted to shoot in nature but also in a controlled space close to London, so chose Kew Gardens. Alongside the shared content with Simon, we shot a lookbook and collection run through, all keeping with the natural theme. 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Photography by Libby Pearce Videography by Mike Palmer https://rhyscox.com/Slazenger-x-Percival Sat, 27 Jan 2024 10:43:42 +0000 rhyscox https://rhyscox.com/Slazenger-x-Percival SLAZENGER X PERCIVAL 2023 SLAZ-PERCI <img width="1080" height="753" width_o="1080" height_o="753" data-src="https://freight.cargo.site/t/original/i/8463b86e05716dcec42eec7a44302d28162277866b963b78fe2f0c2eb8e32f5d/Web-1920--11.jpg" data-mid="202938355" border="0" src="https://freight.cargo.site/w/1000/i/8463b86e05716dcec42eec7a44302d28162277866b963b78fe2f0c2eb8e32f5d/Web-1920--11.jpg" /> CREATIVE DIRECTION PRODUCTION STORYBOARD CASTING360 CAMPAIGN Welcome to The Racquet Country Club, the home of tennis, presented by Slazenger and Percival. We celebrated the capsule collection by hosting an event at a country club, with industry talent attending. On the day we created our content which included a teaser video, lookbook, and talent poraits.&nbsp; The collection is very French Riviera mixed with traditional British tennis classics so the upmarket location paired with the green court blended perfectly. Alongside the main content we hit up Sam Macon in LA to take photos out there as we had a growing US audience we wanted to market to directly. 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The campaign was shot over Hackney Marshes, an iconic location for London football and utilised footballing industry talent and actor Alan Mustafa (Seapa).The lookbook, teaser &amp; campaign videos, event, and talent portraits all gelled into one coheisive 360 campaign and were shared across socials by all involved. 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data-src="https://freight.cargo.site/t/original/i/a34f6d9b11d3ddd5f1cdd121c3ab27f1247fab09152f558869e28e3d8145dfca/Web-1920--9.jpg" data-mid="202937255" border="0" src="https://freight.cargo.site/w/1000/i/a34f6d9b11d3ddd5f1cdd121c3ab27f1247fab09152f558869e28e3d8145dfca/Web-1920--9.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/8974f48d007b44c25129f7d5b0091918e1b6e6d94600881b47885f6336ccd88a/Web-1920--10.jpg" data-mid="202937256" border="0" src="https://freight.cargo.site/w/1000/i/8974f48d007b44c25129f7d5b0091918e1b6e6d94600881b47885f6336ccd88a/Web-1920--10.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/6884aa8fa2e7dbfe22f5efc5bfdd4b8c8d542820b21c4096a7c0d12a0e3f11a0/Web-1920--8.jpg" data-mid="202937254" border="0" src="https://freight.cargo.site/w/1000/i/6884aa8fa2e7dbfe22f5efc5bfdd4b8c8d542820b21c4096a7c0d12a0e3f11a0/Web-1920--8.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/a339c0d26d01e1b51e633558dd2139a4b042c3cd253f6bb97ebe4c204f3d06e9/Web-1920--6.jpg" data-mid="202937253" border="0" src="https://freight.cargo.site/w/1000/i/a339c0d26d01e1b51e633558dd2139a4b042c3cd253f6bb97ebe4c204f3d06e9/Web-1920--6.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/b65d9cbc85f508dd8ccf1c7c5247beb5deb225d9d951a4b3b2292c0c4187ba4e/Web-1920--5.jpg" data-mid="202937252" border="0" src="https://freight.cargo.site/w/1000/i/b65d9cbc85f508dd8ccf1c7c5247beb5deb225d9d951a4b3b2292c0c4187ba4e/Web-1920--5.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/918077357b8607f7ec10d41b6b41aad665c8658f2815ec0b91ab39f5375ccd31/Web-1920--22.jpg" data-mid="202937268" border="0" src="https://freight.cargo.site/w/1000/i/918077357b8607f7ec10d41b6b41aad665c8658f2815ec0b91ab39f5375ccd31/Web-1920--22.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/22e112a328811b66323fd56a2ac2a822dd4e42e7f21a47a05864cd1aef879920/Web-1920--19.jpg" data-mid="202937265" border="0" src="https://freight.cargo.site/w/1000/i/22e112a328811b66323fd56a2ac2a822dd4e42e7f21a47a05864cd1aef879920/Web-1920--19.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/d0bfc991a858544643ffd7210a302d4260f37542a01e40f938a1028aaa7531c4/Web-1920--20.jpg" data-mid="202937266" border="0" src="https://freight.cargo.site/w/1000/i/d0bfc991a858544643ffd7210a302d4260f37542a01e40f938a1028aaa7531c4/Web-1920--20.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/841c9a018e4cd13fefcfd1877272c6b0d775e1f35be4502397e47eef9044f6ce/Web-1920--21.jpg" data-mid="202937267" border="0" src="https://freight.cargo.site/w/1000/i/841c9a018e4cd13fefcfd1877272c6b0d775e1f35be4502397e47eef9044f6ce/Web-1920--21.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/7464b84b9b6c4407dd40f2f5e6cd95cdfef09c9a288ab6dde3f1c8212e27179b/Web-1920--23.jpg" data-mid="202937269" border="0" src="https://freight.cargo.site/w/1000/i/7464b84b9b6c4407dd40f2f5e6cd95cdfef09c9a288ab6dde3f1c8212e27179b/Web-1920--23.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/0d88b0213f591d34278c0d39b67ca2149b5c69fea147cf08881797d14f4b97ec/Web-1920--24.jpg" data-mid="202937270" border="0" src="https://freight.cargo.site/w/1000/i/0d88b0213f591d34278c0d39b67ca2149b5c69fea147cf08881797d14f4b97ec/Web-1920--24.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/fc1735169a5a2c0dbb7e7429176c96c2c0ab53aef72f038e175d8098ffd691af/Web-1920--13.jpg" data-mid="202937259" border="0" src="https://freight.cargo.site/w/1000/i/fc1735169a5a2c0dbb7e7429176c96c2c0ab53aef72f038e175d8098ffd691af/Web-1920--13.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/c16eaf4d512dba9c75110a8be1aab8266043c8d667d001e4e8ffa7b5d4fbdebe/Web-1920--14.jpg" data-mid="202937260" border="0" src="https://freight.cargo.site/w/1000/i/c16eaf4d512dba9c75110a8be1aab8266043c8d667d001e4e8ffa7b5d4fbdebe/Web-1920--14.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/c62d404e7138a80227c72823fe95b4e8aa25cc726f11f4c819b64e8e588dcafa/Web-1920--15.jpg" data-mid="202937261" border="0" src="https://freight.cargo.site/w/1000/i/c62d404e7138a80227c72823fe95b4e8aa25cc726f11f4c819b64e8e588dcafa/Web-1920--15.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/30081c28d6ad61d821ff147ef41c8d24b05a2759483f78e202dac0f6d69abd63/Web-1920--16.jpg" data-mid="202937262" border="0" src="https://freight.cargo.site/w/1000/i/30081c28d6ad61d821ff147ef41c8d24b05a2759483f78e202dac0f6d69abd63/Web-1920--16.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/028e1c70914569f2a8195075ebebdbdecf503bc3d65cc494e54bbd6df4d471ac/Web-1920--17.jpg" data-mid="202937263" border="0" src="https://freight.cargo.site/w/1000/i/028e1c70914569f2a8195075ebebdbdecf503bc3d65cc494e54bbd6df4d471ac/Web-1920--17.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/b097987b364f142ee7ed732bb99d4b88e70c47230e357aa44c33a6252916bfb8/Web-1920--18.jpg" data-mid="202937264" border="0" src="https://freight.cargo.site/w/1000/i/b097987b364f142ee7ed732bb99d4b88e70c47230e357aa44c33a6252916bfb8/Web-1920--18.jpg" /> Photography by Libby Pearce Directed by&nbsp;Samuel Taylor https://rhyscox.com/Champion-Percival-Soho-Scouts Fri, 26 Jan 2024 16:57:45 +0000 rhyscox https://rhyscox.com/Champion-Percival-Soho-Scouts CHAMPION &amp; PERCIVAL “SOHO SCOUTS” 2023 CHAMP-PERCI <img width="1080" height="753" width_o="1080" height_o="753" data-src="https://freight.cargo.site/t/original/i/f8fa72ab77d1a00beb9652747e434d3f6704c3fdc4c7dde4aec317066d2d0250/Web-1920--11.jpg" data-mid="202898333" border="0" src="https://freight.cargo.site/w/1000/i/f8fa72ab77d1a00beb9652747e434d3f6704c3fdc4c7dde4aec317066d2d0250/Web-1920--11.jpg" /> CREATIVE DIRECTION PRODUCTION STORYBOARD STYLING DESIGN360 CAMPAIGN Percival has a long history of collaborations with sportswear giants Champion, but this one was special and utilised sewn patches with a geographical theme of Soho, London. The ethos of the collaboration is taking the very best reverse weave product from Champion, and making it better through a Percival lens.&nbsp; So we did just that with the tagline “The Best, But Better”, and our use of real sporting talent paired with Percival comedic values. More info here <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/316963511d571e339256f48d40f3a00114f9e08d44b37900ce9fa1c758c52504/Web-1920--2.jpg" data-mid="202898325" border="0" src="https://freight.cargo.site/w/1000/i/316963511d571e339256f48d40f3a00114f9e08d44b37900ce9fa1c758c52504/Web-1920--2.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/fa8b02367549feab9f1b92b56c2e3982268696eed3bceaa9d54f66f18d2ddf10/Web-1920--1.jpg" data-mid="202898324" border="0" src="https://freight.cargo.site/w/1000/i/fa8b02367549feab9f1b92b56c2e3982268696eed3bceaa9d54f66f18d2ddf10/Web-1920--1.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/056a5ceaf4cfd2a5112e39b2dbd2a130d100d68351625640656c155dc877e6e7/Web-1920--3.jpg" data-mid="202898326" border="0" 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data-src="https://freight.cargo.site/t/original/i/cff3219c7d8a1b0952c90ead28e8f18c5a60c2b27cd772235400c0604608b48b/Web-1920--5.jpg" data-mid="202898328" border="0" src="https://freight.cargo.site/w/1000/i/cff3219c7d8a1b0952c90ead28e8f18c5a60c2b27cd772235400c0604608b48b/Web-1920--5.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/6e47a39728e9e817bd64f532fb2bf8277bfd13a01a61e7bb3457f7f5b378d9df/Web-1920--10.jpg" data-mid="202898332" border="0" src="https://freight.cargo.site/w/1000/i/6e47a39728e9e817bd64f532fb2bf8277bfd13a01a61e7bb3457f7f5b378d9df/Web-1920--10.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/254aafa4de58f4a90fa48d99e36b725bf1ae2947410dcf118b7803a016a2ea2e/Web-1920--9.jpg" data-mid="202898331" border="0" src="https://freight.cargo.site/w/1000/i/254aafa4de58f4a90fa48d99e36b725bf1ae2947410dcf118b7803a016a2ea2e/Web-1920--9.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/36bdab64ecdc08ce43c0eebbfb270b88262a55c462479978655528f4010b4b76/Web-1920--8.jpg" data-mid="202898330" border="0" src="https://freight.cargo.site/w/1000/i/36bdab64ecdc08ce43c0eebbfb270b88262a55c462479978655528f4010b4b76/Web-1920--8.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/be60bac64d2cd0634076a226ff3d0d0c662927caa5e68c42e29e77a545244023/Web-1920--6.jpg" data-mid="202898329" border="0" src="https://freight.cargo.site/w/1000/i/be60bac64d2cd0634076a226ff3d0d0c662927caa5e68c42e29e77a545244023/Web-1920--6.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/12b36ab0e6c55dabe633da01f435a5c7d64237e79b2755efd5b1a315b5ee4d46/Web-1920--14.jpg" data-mid="202898336" border="0" 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data-src="https://freight.cargo.site/t/original/i/a79d93c874d47230325b64194738122ede748e47b0be14e514cd197f0c504635/Web-1920--17.jpg" data-mid="202898339" border="0" src="https://freight.cargo.site/w/1000/i/a79d93c874d47230325b64194738122ede748e47b0be14e514cd197f0c504635/Web-1920--17.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/35f6fc66222f13aa7fabee4f8b3ff2add152be6c3e2ca34ea18ed83b6c0c11fa/Web-1920--16.jpg" data-mid="202898338" border="0" src="https://freight.cargo.site/w/1000/i/35f6fc66222f13aa7fabee4f8b3ff2add152be6c3e2ca34ea18ed83b6c0c11fa/Web-1920--16.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/4e576915b54756559eb6ed0a2bfd4f261589c85a146a5582c5f9a4bebd725ea7/Web-1920--19.jpg" data-mid="202898341" border="0" src="https://freight.cargo.site/w/1000/i/4e576915b54756559eb6ed0a2bfd4f261589c85a146a5582c5f9a4bebd725ea7/Web-1920--19.jpg" /> Photography by Libby Pearce Directed by&nbsp;Samuel Taylor https://rhyscox.com/Perci-Lab Fri, 26 Jan 2024 16:35:21 +0000 rhyscox https://rhyscox.com/Perci-Lab PERCI LAB 2023 PERCI-LAB <img width="1080" height="753" width_o="1080" height_o="753" data-src="https://freight.cargo.site/t/original/i/674b4c54d9c016ba47996735108f337c5285042bf42caaf685a779cd92063f76/Web-1920--11.jpg" data-mid="202895425" border="0" src="https://freight.cargo.site/w/1000/i/674b4c54d9c016ba47996735108f337c5285042bf42caaf685a779cd92063f76/Web-1920--11.jpg" /> CREATIVE DIRECTION PRODUCTION 360 CAMPAIGN DESIGN An upscaling project working with Mike &amp; Rob at Key Connections, we utilised discarded Wrangler and Levi’s jackets. Perci Lab was the first in a line of Percival 1 of 1s. I wanted to reflect the bespoke, small-scale manufacturing process in the campaign by shooting on location around the machinery. More info here <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/036c34b88a27a3373e074ad6e9a7b763b3e52a326dfd75e3498a7c78df3accb7/Web-1920--13.jpg" data-mid="202895427" border="0" src="https://freight.cargo.site/w/1000/i/036c34b88a27a3373e074ad6e9a7b763b3e52a326dfd75e3498a7c78df3accb7/Web-1920--13.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/a12d4b83a397e108818dc3b4d01d59d5d03940c19ec572f815f8b3283ac85bd3/Web-1920--14.jpg" data-mid="202895428" border="0" src="https://freight.cargo.site/w/1000/i/a12d4b83a397e108818dc3b4d01d59d5d03940c19ec572f815f8b3283ac85bd3/Web-1920--14.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/c9a2ce282fad7bc3a047c0d5fd28399f25ff00282c684c69ce01ef0a244ae3e3/Web-1920--15.jpg" data-mid="202895429" border="0" src="https://freight.cargo.site/w/1000/i/c9a2ce282fad7bc3a047c0d5fd28399f25ff00282c684c69ce01ef0a244ae3e3/Web-1920--15.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/2cefa91cfcd00e085c5af910e82d0dae27db6a842ea7fea66aefb79347638a3d/Web-1920--2.jpg" data-mid="202895417" border="0" src="https://freight.cargo.site/w/1000/i/2cefa91cfcd00e085c5af910e82d0dae27db6a842ea7fea66aefb79347638a3d/Web-1920--2.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/092860515900235c75b4246c8a5602bd3edef44a46d250ecb81a8c59902f3628/Web-1920--1.jpg" data-mid="202895416" border="0" src="https://freight.cargo.site/w/1000/i/092860515900235c75b4246c8a5602bd3edef44a46d250ecb81a8c59902f3628/Web-1920--1.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/6f92ef23c884efacd194dace8d94ff12404e390ad9a0ee8cf0de33c6a8594616/Web-1920--3.jpg" data-mid="202895418" border="0" src="https://freight.cargo.site/w/1000/i/6f92ef23c884efacd194dace8d94ff12404e390ad9a0ee8cf0de33c6a8594616/Web-1920--3.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/56082e6b3e4cb4058a4694e9a90dd6fc5911df96cc350c308df21814a59b5a44/Web-1920--4.jpg" data-mid="202895419" border="0" src="https://freight.cargo.site/w/1000/i/56082e6b3e4cb4058a4694e9a90dd6fc5911df96cc350c308df21814a59b5a44/Web-1920--4.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/cd8d437fea1c7941b71b188b446ffd964a2e282eb0e1bbcf70edc64874d2b42a/Web-1920--9.jpg" data-mid="202895423" border="0" src="https://freight.cargo.site/w/1000/i/cd8d437fea1c7941b71b188b446ffd964a2e282eb0e1bbcf70edc64874d2b42a/Web-1920--9.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/05662622c48cee2c517aaa8923f81c7c13db5f9aa82c65680469c9f664a67c0f/Web-1920--12.jpg" data-mid="202895426" border="0" src="https://freight.cargo.site/w/1000/i/05662622c48cee2c517aaa8923f81c7c13db5f9aa82c65680469c9f664a67c0f/Web-1920--12.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/9631b70f4e1b32305aa32cd95e4cf6cfd1dfb119bd6ace09a920fcc4f7ff5579/Web-1920--10.jpg" data-mid="202895424" border="0" src="https://freight.cargo.site/w/1000/i/9631b70f4e1b32305aa32cd95e4cf6cfd1dfb119bd6ace09a920fcc4f7ff5579/Web-1920--10.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/9e345681b19ae9069d2e7f13a0613bdf066fd4967957391f7b034b4613b07356/Web-1920--5.jpg" data-mid="202895420" border="0" src="https://freight.cargo.site/w/1000/i/9e345681b19ae9069d2e7f13a0613bdf066fd4967957391f7b034b4613b07356/Web-1920--5.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/a4f4546b083cc212437ee5873dd6734eb3cacd34910ecf46a8c00334038bd740/Web-1920--8.jpg" data-mid="202895422" border="0" src="https://freight.cargo.site/w/1000/i/a4f4546b083cc212437ee5873dd6734eb3cacd34910ecf46a8c00334038bd740/Web-1920--8.jpg" /> <img width="1080" height="1450" width_o="1080" height_o="1450" data-src="https://freight.cargo.site/t/original/i/e1afa05252f75fd3d4b12771540339537c008ef89c154f3f3e48246a3ee9ff64/Web-1920--6.jpg" data-mid="202895421" border="0" src="https://freight.cargo.site/w/1000/i/e1afa05252f75fd3d4b12771540339537c008ef89c154f3f3e48246a3ee9ff64/Web-1920--6.jpg" /> Photography by Libby Pearce